Imbibe Magazine

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Drink of the Week: Aviation American Gin

Imbibe Magazine

When Aviation American Gin first hit shelves in 2006, it was something of a novel spirit. Unlike the juniper-forward London dry gins that had long dominated the market, Aviation brought other botanicals to the forefront, with its prominent citrus, spice, and floral notes. Marketed as American-style gin, the new spirit sparked a sea change among domestic craft distillers, who began to experiment more and more with distillations representing their home terroir.

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How Negronis Support the Slow Food Negroni Week Fund

Imbibe Magazine

As the official Giving Partner of Negroni Week, Slow Food works to foster sustainability, biodiversity, and equity in food and beverage communities around the world. In 2023, following the Negroni Week festivities, which generated over $600,000 in donations from more than 12,000 venues in 79 countries, Slow Food launched its Negroni Week Fund. This special fund supports Slow Food’s ongoing mission to advance cultural and biodiversity through programs like the Ark of Taste , Coffee Coalitio

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A Negroni Week Globetrot

Imbibe Magazine

From September 16-22, bars and restaurants all around the world are celebrating the Negroni, serving up the classic and variations for a good cause: Slow Food. Here’s a taste of some of the participating venues’ creativity—head to negroniweek.com to find a participating bar or restaurant near you. Hong Kong: The Aubrey This award-winning hotel bar located on the 25th floor of the Mandarin Oriental has two sophisticated Negronis on offer.

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Drink of the Week: The New York Cocktail Co. Chocolate Negroni

Imbibe Magazine

You’ll have to forgive us if, during this time of year, all of us here at Imbibe have Negronis on the brain. (Not that we don’t always have Negronis on the brain—and Martinis , and spicy Margaritas , and Mai Tais ! But I digress…) We can’t stop thinking and drinking all-things Negroni because next week is our annual global fundraiser Negroni Week !

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Turn Late-Summer Produce Into Cocktail Ingredients

Imbibe Magazine

In the Sept/Oct 2024 issue , Christine Sismondo explores how bartenders are working with farms to create unique and fresh flavors by transforming seasonal produce into cocktail ingredients. For tips on how to bring this trend home, we reached out to Jazzton Rodriguez and Demi Close of Very Good Drinks. The recipe developers have quickly built a social media following with their fresh takes on classics, such as the 50/50 Tomato Margarita and the Caesar Salad Martini.

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5 to Try: Melon Liqueur

Imbibe Magazine

Melon liqueurs can be a divisive category, as clearly demonstrated by their most famous offering, Midori. Launched in the U.S. in the late 1970s, the neon-green liqueur was a hit among the disco crowd before changing tastes gradually relegated it to the back of bar shelves. But a recalibrated formula, launched in 2012, has found favor among bartenders looking to experiment, as we explore in our September/October 2024 issue.

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Elements: Midori

Imbibe Magazine

Few spirits are as immediately recognizable as Midori. The neon-green Japanese melon liqueur was the passion project of Suntory founder Shinjiro Torii, although the product didn’t hit the market until 1964, two years after his death. Originally named Hermes Melon Liqueur, Midori is made using Yubari melons from Hokkaido and muskmelons native to Aichi and Shizuoka provinces.