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Over almost 10 years of tasting and recommending tequilas at VinePair, weve watched the category grow and evolve, ultimately becoming one of the best-selling and most popular spirits in the U.S. And tequila , specifically, is facing something of a reckoning: Are there too many celebrity brands?
And while consumer interest in whiskey and tequila has eclipsed much of its activity, that doesn’t mean there aren’t interesting things happening in craft vodka or distillers who see opportunity in the clear spirit. In fact, this might just be its most vibrant moment yet. Some are also emphasizing an absence of additives.
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