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Light Years: Has Britain Finally Fallen for Low-Calorie Beer?

VinePair

2020 Vision So who’s buying this new generation of low-cal beers? There’s been a huge growth in interest since the Covid-19 lockdowns in 2020, Bell adds. It helped them to promote the brand to a younger audience, Holmes says, one that shared their focus on health. Sam Holmes, co-founder of Prime Time, agrees.

Beer 97
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The VinePair Podcast: Varietal Wine Still Reigns Supreme

VinePair

After VinePairs Malbec buying guide went live earlier this month, Marylands Old Westminster winery completely sold out of its 2020 vintage. The impulse to promote lesser-known juice isnt unique to the wine industry, but producers embracing and acting upon that impulse certainly is. The same thing should be true in wine.

Wine 59
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Walk-On’s Shoots to Score With Menu Revamp

Cheers

For beers, Walk-Ons stocks fan favorites such as Michelob, Budweiser, and Miller Lite, as well as craftier brands like Abita, Dos Equis, Sam Adams, Yuengling and Voodoo Ranger Juicy Haze IPA.

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A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

One off-cited 2020 study by the market research firm SignalFire shows that more 50 million people worldwide consider themselves creators; this past spring, Goldman Sachs reported that 50 million people worked under the moniker. We just became this lifestyle brand.” That isn’t noteworthy on face. Yes, yes, distribution is key, too. …and

Beer 105
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This Week's Beer News: Weed Edition + ICBW Pint Glass Preview

Guys Drinking Beer - Beer News

In partnership with Boelter, $1 from each glass will be donated to the ICBG to support their mission of education promotion and advocacy. ” Visit Chicago Southland has a new mobile passport program called “Chicago Southland Suds Buds” to promote visits to 14 breweries around the south suburbs. Coming (in 2025?)

Beer 246