Light Years: Has Britain Finally Fallen for Low-Calorie Beer?
VinePair
DECEMBER 2, 2024
2020 Vision So who’s buying this new generation of low-cal beers? There’s been a huge growth in interest since the Covid-19 lockdowns in 2020, Bell adds. It helped them to promote the brand to a younger audience, Holmes says, one that shared their focus on health. Sam Holmes, co-founder of Prime Time, agrees.
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