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Loews Launches ‘Free Spirited’ Beverages

Cheers

The offering will also be infused into tentpole, brand-wide programming throughout the year, such as the brand’s annual Summerfest immersive experiences. launched its Zero Proof, Zero Judgment beverage program in 2021. The hospitality brand, which operates 25 hotels and resorts across the U.S.

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The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

Offered in single-serve cans and batch-friendly bottles, each option is infused with botanicals and natural adaptogens like reishi mushroom, ashwagandha, and lemon balm. Price: $25 / 4-pack 12 oz cans or 750 mL bottle Figlia Founder Lily Geiger launched Figlia in 2021 in response to her father’s battle with alcoholism.

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Who Let the Fizz Out? Why Bubble-Free Booze Is on the Rise

VinePair

In 2021, the duo introduced the 3.75 Bloating and burping are proof that life’s not always a gas. Seeking new audiences, companies are packaging hard teas, alcoholic refreshers, and fruit-infused vodka waters that deliver flavor, not fizz, making for smoother drinking. Maybe it could be a nutritional water?

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America’s Energy Drink Habit Is Fueling Big Profits, for Better or Worse

VinePair

Tim Riley first began reviewing energy drinks in 2021, when his wife joked that his habit of tasting sugary caffeine beverages with his skillset as a sommelier could make for a good TikTok bit. For a long time, zero-sugar formulations lagged behind their conventional brethren, he says (“Red Bull really didn’t seem to care,” he adds).

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Nonalcoholic Beer Is Becoming Essential to the Success of Breweries

Imbibe Magazine

Two Frays introduced Mod Mondays in fall 2023, and weve had more gratitude from customers than I ever thought I would get owning a brewery, says Jen Onofray, the co-owner and CEO, who opened the brewery with her husband, Mike, in 2021. Most Mod Mondays customers arent regulars, and NA drinks have reached up to 10 percent of overall sales.

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The 23 Best Non-Alcoholic Drinks Brands for 2025

VinePair

Each spirit finishes with a pleasant, ginger-like kick that evokes the burn of full-proof alcohol, though we were most drawn to the Spirit of Tequila and the Spirit of Milano, the brands non-alc amaro. The palate is slightly watery, which is likely why the brand recommends a 50/50 split with your favorite cinnamon whiskey to lower the proof.

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