Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand
VinePair
SEPTEMBER 25, 2024
On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. According to a press release , the acquisition furthers Diageo’s Growth Ambition, the company’s strategic plan to achieve sustainable growth through fiscal 2025 and beyond. ’ No.
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