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Travel Retail is also a Reflection of Local Culture

Spiritz

"Consumer purchasing behaviours are impacted by culture and we already see an increase in Indian whisky and liqueur brands being offered in travel retail assortments," points out Guy May. Global flavours are in high demand at GTR as is the mixability for a growing international cocktail culture," points out Guy.

Liqueur 64
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How America Ruined Its Enviable Position in Global Drinks Culture

VinePair

has held an enviable position, almost universally admired as the home of cocktail culture and the inspiration for dozens of American bars that appeared across Europe, to say nothing of craft beer and the third-wave coffee movement. pushed out to 2029, it announced. drinks culture. For over a century, the U.S.