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The 2024 Charleston Wine + Food Festival Returns With Elevated Bubbles and Bites

VinePair

They can indulge in cuisine from local chefs, have their pick of beers, wines, cocktails, and non-ABV beverages, dance along to a silent disco, shop the wares of local artists and authors, consider larger dishes for purchase, watch cooking competitions, and enjoy comedy sets on a demo stage.

Wine 106
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Trend Compass: The Rise of Sober Student Life

Dry Atlas

At institutions like Stanford University, the concept of “ equally attractive non-alcoholic beverages ” (EANABs) is gaining traction, not just as an alternative but as a preferred choice at social gatherings. Consider experimenting with non-carbonated SKUs, which some market research indicates is more appealing to this demo.

professionals

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Interview with Aura Bora’s Maddie and Paul Voge

Dry Atlas

In this interview, they dive into life as a husband-wife team, their rapid approach to product iteration, and the strategy behind Aura Bora’s Dry Guys non-alcoholic cocktail brand extension. They also explore the evolving landscape of alcohol consumption and their vision for Aura Bora’s role as an evening beverage.

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9 Winter Marketing Ideas to Keep Your Restaurant Bustling 

SevenRooms

Customers can prepay for a winter wine flight or a non-alcoholic winter soda experience to enhance their reservation. consumers participated in Dry January, a popular wellness challenge where participants abstain from alcohol for the month. But don’t stop at mocktails. But that’s not all — etch.