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Chain Restaurant Cocktails: The Good, the Bad, and the Outrageously Boozy

VinePair

The cocktail, called “Under the Purple Sea,” looks much better than it tastes — somewhere between an alcohol-spiked Pacific Cooler Capri Sun and Sour Patch Kids watermelon candy. Credit: Adam Reiner “Every cocktail at TGI Fridays is too sweet,” says Izzy Tulloch, the head bartender at Milady’s in New York’s SoHo neighborhood.

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Do Empirical Spirits Serve Any Purpose Beyond Fueling Viral Headlines?

VinePair

That same month, September 2017, Vice Munchies was perhaps the first alcohol industry publication to write about Empirical in an article titled “This Once-Abandoned Warehouse Might Contain the Future of Booze.”