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We have an ambitious goal to increase beveragesales within our restaurants, and to achieve this, its crucial that we have the right mix of products and cocktails that appeal to our guests, says John Hagen, Walk-Ons senior director of culinary, who oversees beverage. The revamp includes a new bar program and cocktail menu.
Whiskey is the next most impactful category, though it’s tied with craft beer among on-premise respondents. The category with a sales decline that’s most impacting the business: Clearly domestic beer for both segments. IPAs are the most popular, followed by lagers, for both segments.
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