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We have an ambitious goal to increase beveragesales within our restaurants, and to achieve this, its crucial that we have the right mix of products and cocktails that appeal to our guests, says John Hagen, Walk-Ons senior director of culinary, who oversees beverage. The revamp includes a new bar program and cocktail menu.
Quantifiable Data: According to a study by the National Restaurant Association, bars that effectively integrate coffee cocktails into their menus see an average 18% increase in beveragesales. This translates to significant revenue growth, especially when combined with strategic pricing and upselling.
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