Why selling Imperial Blue makes sense for Pernod Ricard
Just Drinks
JULY 1, 2025
Richard Woodard July 1, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook A bottle of Imperial Blue Light whisky for sale at a store in the Philippines in August 2022. De Beauregard sees this in Pernod Ricard’s own consumer research. And all of these – including agave – now have their domestic equivalents.
Let's personalize your content