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The State of American Whiskey in 2024

Cheers

Writing this feature in 2024, I’m tempted to recycle a similar piece I did on craft beer circa 2017. It’s not uncommon to say that the whiskey industry is five to seven years behind craft beer in terms of trends. These consumers increasingly prefer a handful of favorite bottles rather than experimenting across brands.

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Call for More Cheer for Beer

Spiritz

Beer is, in fact, much closer to the soft drinks – both are low-value, high-volume products, carbonated, need chillers and cold supply chain, are sold in cans and bottles of similar sizes, consumed without additives, and share a younger demographic user base. That aside, there is nothing even remotely in common.

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How America Ruined Its Enviable Position in Global Drinks Culture

VinePair

has held an enviable position, almost universally admired as the home of cocktail culture and the inspiration for dozens of American bars that appeared across Europe, to say nothing of craft beer and the third-wave coffee movement. Those same bottles face the threat of renewed tariffs in the E.U.,