Why selling Imperial Blue makes sense for Pernod Ricard
Just Drinks
JULY 1, 2025
The high-potential Indian market – placed in sharp relief as growth becomes so elusive elsewhere – is transforming, and on multiple fronts. This is still a high-volume market – it’s Pernod Ricard’s biggest in those terms – but it has also become, over the past couple of fiscals, the company’s second-largest in terms of net sales.
Let's personalize your content