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As part of the raise, if we do better than expected, then we will be looking at pushing an agreement with a distillery out in the US for access to a brandy out there,” Wright said. These RTDs are another step in breaking down barriers to brandy. The drinks – a Brandy & Apple variant and a Brandy & Ginger SKU – are 6.2%
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Where most people would previously have participated in maybe one-and-a-half categories – mainly whisky, but occasionally brandy, beer or rum – now they might be trying gin, single malt or agave spirits. De Beauregard sees this in Pernod Ricard’s own consumer research. And all of these – including agave – now have their domestic equivalents.
Go deeper with GlobalData Reports Chile Brandy (Spirits) Market Size, Growth and Forecast Analytics t. Reports China Brandy (Spirits) Market Size, Growth and Forecast Analytics t. China launched its investigation last year after receiving complaints of brandy dumping from the China Liquor Industry Association.
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on why it is “bullish” on American single malt "The category is definitely going in the right direction," Gareth Moore, CEO of Virginia Distillery Company, says.
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imports, though the bloc has published a whitepaper naming the various American import categories that could be targeted with tariffs if a political solution isnt found soon. At press time, the EU still has a hold on its plans to unleash reciprocal actions against U.S. The 218-page list dedicates more than four pages to U.S.
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