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The 2024 Beer Growth Brands Award Winners

Cheers

Modelo also tapped into cocktail culture this past summer by teaming up with Dos Hombres mezcal to introduce the Mezcal Michelada. An updated tap handle that reinforces its branding, plus an investment in educating waitstaff, also boosted Blue Moon on-premise, according to Larsen.

Beer 104
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Champagne Sales Are Slumping. Is Prosecco to Blame?

VinePair

Likewise, the boom in cocktail culture has cut into Champagnes share. Accessibly priced Champagne by-the-glass served by empowered, knowledgeable barkeeps and waitstaff? Some people are jumping into English sparkling wines , Glancy says, also giving a nod to South Africas Cap Classique as a legitimate competitor.