Remove Cocktail Culture Remove Waitstaff Remove Wine
article thumbnail

The 2024 Beer Growth Brands Award Winners

Cheers

Modelo also tapped into cocktail culture this past summer by teaming up with Dos Hombres mezcal to introduce the Mezcal Michelada. An updated tap handle that reinforces its branding, plus an investment in educating waitstaff, also boosted Blue Moon on-premise, according to Larsen.

Beer 104
article thumbnail

Champagne Sales Are Slumping. Is Prosecco to Blame?

VinePair

Few sounds are more joy-inducing than the seductive and universally recognizable pop of a sparkling wine cork: an instant Pavlovian call to arms for celebration, good times, and good drinking. But troublingly, the wine world currently has few reasons to toast in its continuing epoch of bewildered reckoning. But then theres bubbly.