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Modelo also tapped into cocktailculture this past summer by teaming up with Dos Hombres mezcal to introduce the Mezcal Michelada. An updated tap handle that reinforces its branding, plus an investment in educating waitstaff, also boosted Blue Moon on-premise, according to Larsen.
Few sounds are more joy-inducing than the seductive and universally recognizable pop of a sparkling wine cork: an instant Pavlovian call to arms for celebration, good times, and good drinking. But troublingly, the wine world currently has few reasons to toast in its continuing epoch of bewildered reckoning. But then theres bubbly.
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