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The Evolution of the IPA, from 19th Century England to Now

VinePair

And though people love to loathe them, IPAs are the current bread and butter of the American craft brewing industry. Part of the style’s success are its numerous substyles, which have allowed IPAs to straddle nearly every major beer category on the market. There’s very little that the IPA hasn’t been able to achieve.

IPA 128
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How Four Loko’s Past Could Shape Panera’s Charged Lemonade Future

VinePair

The agency first began looking at Four Loko in 2009, and only took decisive action on it in late 2010. “It As Sharfstein told Taplines about his deliberations over Four Loko back in 2010: “When people see something for sale, they think that at some level, it’s OK. I knew someone who knew someone who died after three.

Alcohol 98
professionals

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Utopias, Nuclear Penguins, and the Quest for the World’s Strongest Beer

VinePair

Not particularly huge today, but massive in an era when the only other brews of this strength were much derided malt liquors like Olde English. Then came BrewDogs 2010 beer Sink the Bismarck at 41 percent, followed by Schorschbru Schorschbock 43%. percent ABV. Its never sold well, Koch once told me. The gauntlet had been thrown down.

Beer 73
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How Bar Louie Bounced Back

Cheers

Our sales mix is 51% liquor, beer and wine versus food, which is pretty rare for a corporate concept especially one our size. Examples include the Chefs Burger paired with Dogfish Head 60 Minute IPA; the Blazin Burger paired with New Belgium Voodoo Ranger Juicy Hazy IPA; and the Truffle Crunch Burger with Guinness.

Bar 56