Remove 2011 Remove Bartending Remove Promotion
article thumbnail

How It Started: Speed Rack

Imbibe Magazine

In addition to creating Speed Rack, they’ve built award-winning bars and cocktail programs, mentored countless bartenders, worked as brand ambassadors, and co-authored, with Megan Krigbaum, A Quick Drink: Winning Cocktails for Every Mood. From there it grew into an idea to not make fun so much, but to support and promote.

article thumbnail

Remember When Bacardí Thought a Tequila-Rum Hybrid Would Be the Next Big Thing?

VinePair

Money was also thrown at promotional events at trendy nightclubs in places like Miami and Las Vegas, where famed flair bartenders like Carneval Court’s Rene Garcia seduced crowds with spinning bottles of Ciclón. sic)” wrote bartender Jo Volstead on the Webtender forums in 2005. To be sure, it had plenty of fans early on.

Rum
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Man Behind the Boston Attitude

Bevspot

There was only one way to promote it and that was through Facebook.” Inevitably, it wasn’t long before management approached Romard with ideas on promoting the brand through social media, “I’m on it” Romard replied. Boston Attitude launched in 2011, while Romard was working for Legendary’s Tavern on the Water.

article thumbnail

The Man Behind the Boston Attitude

Bevspot

There was only one way to promote it and that was through Facebook.”. Inevitably, it wasn’t long before management approached Romard with ideas on promoting the brand through social media, “I’m on it” Romard replied. Boston Attitude launched in 2011, while Romard was working for Legendary’s Tavern on the Water. What’s to Come.

article thumbnail

Shakers Can Break Ceilings: The Rise of Women in Global Cocktail Competitions

VinePair

Diageo World Class has a reach that extends to roughly 60 countries and is an eight-month commitment , beginning with a paper application on the local level and ending with the national winners competing on the global stage for the title of “Bartender of the Year.” In 2011, Marrero filled in at agave bar Mayahuel, and met Ivy Mix.