The Whiskey Wash

JUNE 15, 2024

Large spirits conglomerates such as Diageo have pledged to achieve net-zero operations by 2030, and have invested heavily in sustainable technologies. Rabbit Hole Distillery was incorporated in 2012 by a man with a passion for American whiskey. Our goal is to be net zero by 2030. Kaveh does not plan on stopping with this award.

Whiskey 49

Whiskey Zero-Proof Vodka Bottling 49

Dry Atlas

APRIL 24, 2024

Back in 2012, after a crazy night with 20 drinks, I felt fine the next day. When hanging out with friends in Manhattan or Brooklyn back in 2012, you were lucky to find a ginger beer. A lot of people say “alcohol-free” and “zero proof.” That was alarming. I knew that I needed to cut down on drinking.

Alcohol 98

Alcohol Craft Cocktails Zero-Proof Club 98

VinePair

NOVEMBER 24, 2023

For a long time, zero-sugar formulations lagged behind their conventional brethren, he says (“Red Bull really didn’t seem to care,” he adds). That’s gone out the window today, Riley says, and his TikTok is proof: Nearly every brand appears to tout a rainbow of options when it comes to flavors, acidity, and sweetness.

Sommelier 52

Sommelier Zero-Proof Infusions Beer 52

Imbibe Magazine

MARCH 31, 2025

When a local beer bar called The Hop opened in 2012, things started to change. The retail shop sells exclusively New Yorkmade wine, cider, beer, spirits, and zero-proof offerings, while the minimalist bar pours local and neighboring wines to highlight the modern viticulture of the Northeast, along with beer, cider, and cocktails.

Speed Rack 135

Speed Rack Craft Beer Live Music Live Music 135