Mezcal Amaras’ Luis Nino de Rivera Mesta on Trends, Challenges, and the Future of Mezcal
Drinkhacker
JANUARY 1, 2024
Unlike most tequila, however, mezcal is more of an artisanal product, often made entirely by hand and with frequently far lower yields. Another trend is that larger companies began entering the category in 2014, gaining strength in 2017, despite the category’s relatively small size. This is still at a small scale but is on the rise.
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