Who Let the Fizz Out? Why Bubble-Free Booze Is on the Rise
VinePair
JUNE 4, 2024
Seeking new audiences, companies are packaging hard teas, alcoholic refreshers, and fruit-infused vodka waters that deliver flavor, not fizz, making for smoother drinking. By 2016, Americans drank more bottled water than soda, hydrating with Poland Spring and flavored waters like Vitaminwater, Propel, and Hint Water.
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