Gen Z Rejects Dry January As Low-ABV Culture Takes Hold, Greene King Study Shows
The Whiskey Wash
JANUARY 6, 2025
Low-and-no alcohol drinks are becoming more popular amongst Gen-Z drinkers. “For today’s drinkers, the consensus is they want more options, whether that’s full strength or low-and-no alcohol , regardless of what month it is,” says Andrew Gallagher, Brand and Marketing Director at Greene King. .
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