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Why selling Imperial Blue makes sense for Pernod Ricard

Just Drinks

This is a brand that, according to reports, sold nearly 23m nine-litre cases in 2023 – admittedly down on its 2019 peak of over 26m cases, but still a pretty handy number. The high-potential Indian market – placed in sharp relief as growth becomes so elusive elsewhere – is transforming, and on multiple fronts.

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Better Together: Why Craft Breweries Are Sharing Taprooms and Brewing Systems

VinePair

Since founding Primitive Beer in Longmont, Colo., As the couple planned to have another child, they weighed their options for continuing production of lambic-style beer. “We Primitive shares New Image’s brewing equipment, stores its barrels inside the building, and hosts a monthly pop-up for bottle sales and serving beer. “I

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How Flavored Whiskey Became a Major Part of Modern Drinks Culture

VinePair

That peanut butter whiskey brand was practically unknown at the time of my last visit in 2019, having just launched in a limited release the year before; after less than five years on the market, it was purchased by Pernod-Ricard in May 2023. Flavored whiskey volumes increased by 34 percent from 2019 to 2023,” he says. “In

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ABI’s Years of Craft Strategy Whiplash Are Catching Up With It. New Belgium Already Has.

VinePair

I read financial analysts coverage memoranda about the beer industry as a matter of professional obligation. Frankly, I think volume is a more reliable signal of portfolio performance no matter the context. What better way to figure out whether a company is good at selling beer than to simply look at the amount of beer theyre selling?