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Over the longer arc, from 2019 to 2024, booze costs are up 15%, still trailing the 23% consumer average. That means sourcing high-quality botanicals, balancing acidity and bitterness, and often blending a dozen-plus ingredients just to mimic the arc of a single cocktail. In that context, even a $9 mocktail can feel indulgent.
Mocktail MO has been an alcohol-free culture advocate since 2019, when she developed an alcohol intolerance that shut down all possibility of drinking booze ever again. 4 A full-bodied drink for those who like a bit of bitterness. Coincidentally, this was exactly when the alcohol-free movement began gaining traction.
Once restricted to a handful of botanical waters, alcohol-free options have expanded to include ready-to-drink (RTD) mocktails in large and small formats, convincing base “spirits” that mimic the profiles of traditional whiskey, gin, and apéritivos, and party-friendly formulas that offer a different kind of buzz. Price: $38 / 16.5
Founded in 2019, Session embarked on a mission to redefine the cocktail experience. Inclusivity is also at the forefront of Session’s offerings, with a selection of fun and refreshing mocktails catering to those seeking a non-alcoholic alternative. Winter in Los Altos 1½ oz. Chile infused Lunazul Blanco tequila ½ oz.
Now, shes taking her expertise from the digital world to the physical one: Cherry Coffee Blast, a product collaboration with All The Bitter. In this interview, Laura shares insights into the inspiration behind this release, the role of bitters in the non-alcoholic space, and where she sees the future of the category heading.
Now, shes taking her expertise from the digital world to the physical one: Cherry Coffee Blast, a product collaboration with All The Bitter. In this interview, Laura shares insights into the inspiration behind this release, the role of bitters in the non-alc space, and where she sees the future of alcohol alternatives heading.
I love crafting seasonal cocktails and mocktails this time of year, and this Cranberry Campari Spritz has become a classic. I first made these spritzes for Thanksgiving back in 2019, and its been a favorite of mine ever since. Aperol is a very low ABV (11%), bright orange liqueur with a prominent orange flavor and a mild bitterness.
The soaring popularity has done wonders for innovation, pushing the category beyond what was once a handful of botanical waters and tinctured juices to full-fledged, ready-to-drink mocktails, functional beverages, and convincing booze-free spirits. However, in December 2024, it rebranded to Wilderton Aperitivo Co.,
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