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After all, inflation’s still up, and baseline adult beverage prices have been climbing since well before 2020 — up 1 percent at restaurants in the year ended December 2023, according to Technomic. The aperitif hour is sacrosanct, when you sit down and take a little stock. Why not stay in for happy hour instead?
The acquisition stands to make Cognac the fourth major leg of Campari Group, according to the company, along with aperitifs, bourbon and tequila. Campari has been purchasing superpremium French spirit brands in recent years, starting with the 2016 acquisition of the Grand Marnier Cognac-based liquor brand and distillery in France.
Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. In fiscal year 2020, Diageo acquired a minority stake in Ritual through Distill Ventures.
The elusive French liqueur is extremely difficult to find at the moment, requiring quite the treasure hunt through various liquor stores. When the pandemic craziness hit in 2020 and creating great cocktails at home suddenly became all the rage, the sales of Chartreuse skyrocketed. Copyright A Bar Above What is Chartreuse?
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