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On the 29th of August, award-winning golden spiced rum brand Étän Rum will celebrate their partnership with Brityard with a VIP tasting session, complete with Cameroonian sounds and delicious bites. At its core, Étän Rum is a tribute to the sisters’ Cameroonian heritage.
While sheer sales volume is an obvious factor, some of this thinking comes down to cultural bias, misconceptions based on past trends, and anecdotes from vocational visits to Caribbean isles when rum was king. Fine wine also can and increasingly is being profitably sold in the land of where rum and beer reign supreme.
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