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Why selling Imperial Blue makes sense for Pernod Ricard

Just Drinks

Richard Woodard July 1, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook A bottle of Imperial Blue Light whisky for sale at a store in the Philippines in August 2022. The high-potential Indian market – placed in sharp relief as growth becomes so elusive elsewhere – is transforming, and on multiple fronts.

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The Biggest Wine Stories From 2023

VinePair

Cumulatively, these conditions led to projections that global wine production in 2023 would be the lowest it’s been since 1961 — with total volume decreasing a whopping 7 percent from 2022 numbers. This further points to a developing trend toward high-end white wine in the industry. waters early this year.

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Tales of the Cocktail Foundation Announces 2024 Cocktail Apprentice Program® (CAP) BAR 5-Day Program® Scholarship Recipients

Tales of the Cocktail

2023 CAP Grey Coat & 2022 CAP Red Coat “I feel incredibly grateful and honored to have been selected by the Tales of the Cocktail Foundation for the BAR 5-Day scholarship. Jacob Mentel Brand Advocate for Coruscent, San Diego, CA 2023 Grey Coat & 2022 Red Coat “This is an amazing and otherworldly experience to be a part of.

Bar
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Tales of the Cocktail Foundation Announces 2024 Cocktail Apprentice Program® (CAP) BAR 5-Day Program® Scholarship Recipients

Tales of the Cocktail

2023 CAP Grey Coat & 2022 CAP Red Coat “I feel incredibly grateful and honored to have been selected by the Tales of the Cocktail Foundation for the BAR 5-Day scholarship. Jacob Mentel Brand Advocate for Coruscent, San Diego, CA 2023 Grey Coat & 2022 Red Coat “This is an amazing and otherworldly experience to be a part of.

Bar
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How Flavored Whiskey Became a Major Part of Modern Drinks Culture

VinePair

Technically, most of these drinks aren’t true whiskeys, which must be bottled with at least 40 percent alcohol by volume (ABV), according to regulations, meaning a minimum of 80 proof. In an age of overproof, “ hazmat ” bourbons, the low alcohol level in flavored whiskeys is the opposite — and might even be part of their appeal.

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ABI’s Years of Craft Strategy Whiplash Are Catching Up With It. New Belgium Already Has.

VinePair

So it was back in 2022, when Credit Suisses Kaumil Gajrawala warned investors against biting on macrobrewers juicy dollar sales growth during the second year of the pandemic with a note entitled Pricing is a Closet; Volume is the Skeleton. But the next high-volume lifestyle platform, this aint.