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Tales of the Cocktail Foundation Announces Open Call for Nominations for 2025 Tales Catalyst Honorees

Tales of the Cocktail

Examples of past Tales Catalysts include: Lynnette Marrero (2012 Honoree) and Ivy Mix (2014 Honoree) Founders of Speed Rack, an all-female high-speed bartending competition designed to highlight emerging women and femme-identifying talent in the cocktail industry while supporting those impacted by breast cancer.

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GSN Alert: Bar Convent Brooklyn 2024 Registration Now Open

Good Spirits News

With each passing year, the event has experienced significant growth, reaching new heights in 2023 with 4,500+ industry professionals, 198 exhibitors, 55 education sessions and 475,000 drinks and spirits samples poured over the two-day event.

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Maps as a Tool of Change: A Futures Editorial by Laura Marajofsky (English)

Tales of the Cocktail

We have worked together with brands and international platforms (Speed Rack, Healthy Hospo, Not9to5, The Chaad Project, etc.) We have led programming against sexist violence in the industry from the public and private spheres in different Latin American countries such as Peru, Chile, Mexico, and Uruguay.

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Where to Drink in Beacon, New York

Imbibe Magazine

Bar industry veteran Lynnette Marrero, co-creator of the philanthropic Speed Rack competition and bar director for forthcoming NYC spot Milly’s , has witnessed the local drinks scene evolve firsthand, calling Beacon her part-time residence since 2007, and full-time home for the past five years.

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Shakers Can Break Ceilings: The Rise of Women in Global Cocktail Competitions

VinePair

In 2023, Diageo World Class documented the event via Spirit on Prime, while other brands have streamed their comps on YouTube, further expanding the visibility of the competitive bar world. Mix approached Marrero with the idea for a competition that would celebrate, connect, and promote women. The magic extends beyond the network.

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Tales Of The Cocktail Foundation Announces 2025 Tales Catalyst Honorees

Tales of the Cocktail

A respected leader in the hospitality and beverage community, she has served as Bar & Beverage Curator for the Restaurants Canada Show (20182024) and as National Coordinator for Speed Rack Canada. It has also been recognized on the 50 Best Bars North America list, ranking #40 in 2024, #43 in 2023, and #47 in 2022.

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Los mapas como herramienta de cambio: A Futures Editorial by Laura Marajofsky (Spanish)

Tales of the Cocktail

Venimos realizando actividades contra la violencia machista en la gastronoma desde el mbito pblico y privado en distintos pases de Latinoamrica como Per, Chile, Mxico y Uruguay, trabajando en conjunto con marcas, plataformas internacionales (Speed Rack, Healthy Hospo, Not9to5, The Chaad Project, etc) y articulando con comunidades y actores locales.