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A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

the overall opportunity) at $250 billion this year, and project it jumping to $480 billion by 2027, fueled by subscription fees, hoodie sales, and sponcon contracts. The bank’s analysts estimate the “total addressable market” (i.e., For comparison, the Brewers Association estimates the U.S. percent adults of legal drinking age.”

Beer 106
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For Some Craft Brewers, Hard Juice Is Worth the Squeeze

VinePair

As the BAs chief economist Matt Gacioch told attendees of a data session at the Craft Brewers Conference in Indianapolis late last month, when shopping for beverage alcohol, consumers are chasing flavors rather than specific products. percent alcohol by volume. And then, 2027 is where us and White Claw are going to compete.

Beer 86