The 2024 RTD Growth Brands Awards — Canned Cocktails Thriving
Cheers
MAY 20, 2024
billion by 2030. After seeing the RTD market’s massive growth, Rising Star winner Malibu, which like Absolut is owned by Pernod Ricard USA, introduced rum-based cocktails in a can in 2021. Mom Water features six different vodka-infused RTD flavors, all boasting women’s names that align with the “Mom” brand.
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