What Do Investors Actually Look For In Non-Alc Brands? A Conversation With Jeff Cantalupo
Dry Atlas
MAY 6, 2025
Youre seeing dollars shift across categories: clean ingredient beauty, better-for-you food, and, more recently, alcohol alternatives. Maybe its drinking fewer drinks, choosing functional ingredients, or mixing and matching non-alcoholic and alcoholic options depending on the occasion. Thats what we refer to as hybrid drinking.
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