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BevX 2024: Hilton For The Win

Cheers

Spoiled for choice Across all three tiers, the Hilton Managed Beverage Program includes domestic and import beers, as well as craft breweries from 11 U.S. regions, representing dozens of different styles and over 100 possible craft beers in total.

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Gen Z and spirits: a golden opportunity?

Just Drinks

The data analytics group found Gen Z tends to be “underrepresented in traditional, high-volume categories” like beer but are “more likely to be over-represented in spirit-based RTDs, cocktails, liqueurs, and aperitifs”. Will blurring the lines between spirits and beer appeal to Gen Z?

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A Guide to Indie Wine Shops Across America

Imbibe Magazine

wines, and carefully selected ciders and aperitifs. Vessel and Vine (Brunswick) Stop by this cozy neighborhood haunt to pick up specialty cheeses, handmade dolmas, or a bottle of small-production wine, beer, or cider from the rustic shelves and tables.

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The Inevitable Rise of Beer Spas

VinePair

From microbrew soaks to full-on sudsy retreats, beer spas were once a stateside novelty and a travel wellness destination for those visiting Eastern Europe. They seek to offer bathers beer’s purported wellness benefits (more on that in a minute), but also to share the relaxing experience with a larger audience.

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In Good Company takes on UK distribution of Normandy’s SASSY Cider   

Bar Magazine

Craft beer portfolio business, In Good Company – which houses brands including Magic Rock, Fourpure and Big Drop – has announced that it has newly become the chosen UK distributor for premium French brand, SASSY Cider.