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The data analytics group found Gen Z tends to be “underrepresented in traditional, high-volume categories” like beer but are “more likely to be over-represented in spirit-based RTDs, cocktails, liqueurs, and aperitifs”. There’s a lot of interest in mocktails, as well as semi-cocktails, or long drinks.
But we also thought, “oh man, can we make a more caloric, denser, mocktail-y flavor profile?” A mom—she had two or three kids with her—she said, “great, lavender —I’ve actually been drinking this drink at 5:30 or 6:00 as a mocktail.” What differentiates a sparkling water from a sparkling aperitif? And that’s great.
Conversely, no-ABV cocktails, colloquially known as mocktails, are entirely devoid of alcohol, focusing exclusively on the intricate interplay of flavors and textural complexity. A low-ABV Spritz, crafted with sparkling wine, soda water, and a splash of amaro, offers a refreshing and light aperitif that is perfect for social gatherings.
The soaring popularity has done wonders for innovation, pushing the category beyond what was once a handful of botanical waters and tinctured juices to full-fledged, ready-to-drink mocktails, functional beverages, and convincing booze-free spirits. Learn more about VinePairs tastings and reviews department here.
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