Dry January Hit Different This Year. Can Bars Afford Its Rising Popularity?
VinePair
FEBRUARY 20, 2025
The accelerating trend is an untimely development for the bar industry, which already has to contend with the perils of rising inflation and moderating drinking habits. Dry January can be a real fight for bars these days, says Derek Brown, author of Mindful Mixology: A Comprehensive Guide to No- and Low-Alcohol Cocktails.
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