Millennials Are Entering Their Collecting Years — Will They Buy the Same Wines Boomers Did?
VinePair
JUNE 17, 2024
The aptly named bulk of production forms a ground floor and foundation in the manner of entry-level bottles, boxes, and jugs spread across its familiar seas of supermarket shelves, cooking wine, and “house” pours. The structure of the global wine market exists — much like many consumer goods — in a familiar pyramid configuration.
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