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Millennials Are Entering Their Collecting Years — Will They Buy the Same Wines Boomers Did?

VinePair

JUNE 17, 2024

It’s a seemingly immutable reality for modern wine marketing as a concept. In a nutshell, the idea posits that fine wine — at least as it has existed in the market during our lifetime — requires cultural experience, intellectual investment, and refinement of taste to finally flip the switch of the proverbial lightbulb.

Wine

Wine Sommelier Nightclub Inventory

The Most Underrated Wines for 2025, According to 20 Wine Pros

VinePair

MARCH 13, 2025

In the world of wine, grape varieties like Cabernet Sauvignon , Pinot Noir , and Chardonnay tend to take up a lot of the conversation. But their popularity often means that some pretty spectacular wines made from less common grapes in unsuspecting regions get overlooked. It is a complete wine, and pairs well with a myriad of foods.”

Wine

Wine Sommelier Bottling Hospitality

Millennials Are Entering Their Collecting Years — Will They Buy the Same Wines Boomers Did?

The Most Underrated Wines for 2025, According to 20 Wine Pros

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