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Still, despite limited space and access to fresh ingredients, airlines have introduced increasingly sophisticated drink offerings thanks to partnerships, sommeliers, and even bar pop-ups. United embraces its Midwest roots with cans of the cult-favorite craft beer Two Hearted IPA from Michigan brewery Bell’s. Sometimes simple is best.
In the aughts, we saw a surge of Negroni variants that employed a simple swap of gin for another spirit à la the Kingston Negroni and Mezcal Negroni. Zach is reading: Do Sommeliers Actually Try Every Bottle of Wine on Their Lists? These days, some “Negronis” don’t even contain Campari. Plus, a rant against tap cocktails!
Since then, members of the public have been able to sample lager; blonde, brown, and triple ales; and IPA made by the small countertop device at trade fairs and other events in Belgium. “I Mixing a bunch of molecules together to make a decent IPA in an instant might seem like a big win. They were clean. They were easy-drinking.”
Even then, in the mid-2010s, Texas was thick with IPAs and pilsners, two styles with proven track records of pleasing crowds of drinkers. The previous decade is littered with blockbuster ideas that never found mass appeal (RIP, bone-dry brut IPA), plus overloaded bandwagons that broke down before reaching a profitable finish line.
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