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Why Craft Breweries Are Still Launching Hard Seltzer Brands

VinePair

Credit: Seventh Son Brewing Greek Cheek first approached hard seltzer from the “White Claw model,” Price says, creating a neutral base flavored with tinctures, and no sugar added after fermentation. Pleasantly satisfying, sure, but rarely memorable. They were just so bland and didn’t do well,” Price says.

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9 Drinks Trends to Leave Behind in 2024

VinePair

When numerous tinctures, housemade syrups, and over-the-top techniques enter the equation, things tend to get lost in the sauce. Innovation In Beer and Flavored Malt Beverages (FMBs) From hazy IPAs and bizarre adjuncts to pastry stouts and fruited slushie sours, theres always been innovation in craft beer.