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The idea of spiking caffeinated beverages with booze, or even packaging it up in a beer-like format, wasn’t new when Four Loko first started showing up on store shelves near America’s college campuses. The agency first began looking at Four Loko in 2009, and only took decisive action on it in late 2010. “It
While some of these revamped classics on bar menus undoubtedly pull it off, like Superbuenos Vodka y Soda , most are overwrought. Innovation In Beer and Flavored Malt Beverages (FMBs) From hazy IPAs and bizarre adjuncts to pastry stouts and fruited slushie sours, theres always been innovation in craftbeer. Its so 2010.
As people partied like it was 1999, they were almost certainly drinking vodka, which at the time accounted for about a quarter of the spirits market. Craftbeer was just on the precipice of booming. billion in revenue in 2024, according to the Distilled Spirit Council , just a hair behind vodkas $7.2
The craftbeer boom was just gaining its footing, the modern cocktail renaissance was underway, and maligned 90s drinks like the Appletini and Cosmo were giving way to for lack of a better word more serious cocktails. The early aughts were a time of big shifts in the beverage industry. Budweiser Extra Budweiser Extra, a.k.a.
For years the company has offered spirits in just about every major category, whether vodka , tequila , spiced rum , Canadian whisky (thought to be sourced from Crown Royal ), bourbon (always Barton 1792), Tennessee whiskey, or various Scotches from just about every major region (sometimes labeled as The Macallan , often undisclosed).
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