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They doubled down on developing products they thought would appeal to the flavored vodka-loving ‘echo boomer’ generation,” says Tammy Coxen, a Michigan-based spirits educator. Rodríguez passed in 2016 and Barcardí Limited offered no comments for this story.) Rodríguez felt the company needed a slew of other innovations.
As the co-founder of Muyu liqueurs and bars project Tayēr + Elementary, Alex has been featured in The Creators List 2016 as one of the 40 most influential individuals shaping the future of the global bar industry. Guests and locals alike can join EDITION Hotels in celebrating The World’s 50 Best Bars with the following activations.
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