Why selling Imperial Blue makes sense for Pernod Ricard
Just Drinks
JULY 1, 2025
Richard Woodard July 1, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook A bottle of Imperial Blue Light whisky for sale at a store in the Philippines in August 2022. The high-potential Indian market – placed in sharp relief as growth becomes so elusive elsewhere – is transforming, and on multiple fronts.
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