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Fournier has competed in prestigious events such as Heaven Hills Bartender of the Year and the Remy Martin Sidecar Competition and was named Diageo World Class US Bartender of the Year in 2021, placing in the Global Top 5. Beyond his work at Spago, he shares his insights into cocktailculture through writing and presenting.
There are panel discussions and seminars on topics like the history of gin or cocktail clarification techniques, plus dozens of pop-ups where the international bar teams pair up with local bars to create a special menu highlighting local ingredients. The festival aims to be equal-parts educational and enjoyable.
From winning the Bacardi Legacy Global title to creating the Bartenders Handshake, his career continues to push the boundaries of cocktailculture. Van Beeks career began in his 20s, and through his passion and drive, he quickly gained prominence in the international bar and cocktail community.
Brandy isn’t flying off the shelf via individual pours, but guests are enjoying plenty of it through cocktails, says Charles Joly, beverage director of The Riff Raff Room in New York. DUss Cognac has been accelerating on-premise efforts with cocktails such as the D’Uss Spicy Sidecar.
Soon, Simon Ford, then brand ambassador for Plymouth gin, asked him to come to New York to help launch the newly revived brand. But when he and Holmes touched down in South Africa on business in late 2022, the idea of founding a cocktail convention seemed a natural fit. Heavily hyped by the media, Fifteen was always packed.
Either way, there’s no denying that Luxardo has ingrained itself in modern cocktailculture with a single stone fruit. Luxardo has also developed spirits incorporating the brand’s world-famous cherries, including a Sour Cherry Gin. It even has a line of canned cocktails.
Barr Hill has seen a positive response to its vodka, which is priced on the high end at about $70, in markets with strong cocktailculture and consumer curiosity about ingredients and process. Shoemaker says that since its launch in late 2021, Ritual has found a niche as the house vodka at a variety of Santa Fe venues.
Whisky critic Jim Murray’s Whisky Bible series had named Alberta Premium Cask Strength as World Whisky of the Year in 2021. With today’s cocktailculture, you can really lean into more spirit-forward cocktails, or find those that mix in a way where the sum is greater than its parts,” Gerdes says.
Be it the craze for flavoured vodkas that is now a distant memory or the gin revolution that has swept through India in more recent times. Meanwhile, mezcal has also seen astronomical growth from a mere 10,000 cases in 2009 to over a million cases by the year 2021. Most trends in alcoholic beverages begin in the USA and move eastward.
Cocktailculture is strong, and is probably about as strong as its been in the last 10 years, says Mat Snapp, a partner in Barter and Shake, the consultancy behind Phoenixs award-winning concept bar, Century Grand. With nearly 2 million residents in the city, everything in Arizonas capital is growing fastincluding its bar scene.
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