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In 2021, the duo introduced the 3.75 Drinkers fetishize crisp pilsners topped with foamy poofs, while hard seltzers still bubble across a $3 billion landscape. Seeking new audiences, companies are packaging hard teas, alcoholic refreshers, and fruit-infused vodka waters that deliver flavor, not fizz, making for smoother drinking.
Owners and longtime friends of ours Joe Scheibelhut and Dan Graston carefully infuse every single beer they brew with, in their own words, ‘science and stuff,’ and these dudes absolutely f*cking nail it with every style they make, whether it’s iconic and classic or iconoclastic. Do not miss the Birmingham Pilsner.
Releases with names like Easy Tiger, infused with Douglas fir; Fallen Pony, produced from quince tea kombucha; and Charlene McGee, smoked on juniper wood and rested in sherry casks. As an adventurous drinker, I likewise couldn’t help but wish I could actually get my hands on some of these oddball releases to try them myself.
As a positive offshoot, many cutting-edge bars have judgment-free vibes and menus that give crowd-pleasing Margaritas just as much care and attention as lacto-fermented mushroom infusions. You need to have Metallicas greatest hits in your front pocket and Bob Dylans B-sides in your back pocket, he says. Its a promising playlist.
Two Frays introduced Mod Mondays in fall 2023, and weve had more gratitude from customers than I ever thought I would get owning a brewery, says Jen Onofray, the co-owner and CEO, who opened the brewery with her husband, Mike, in 2021. Most Mod Mondays customers arent regulars, and NA drinks have reached up to 10 percent of overall sales.
As for the beers, on the Schell side are a light, of course, Vienna lager, German pilsner, a pale ale, and seasonals that include dark German lager and Klsch. Counter Weight is also well known for its lagers; their Workhorse pilsner is my preferred order when getting wings at the famous J.
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