Why Younger Consumers Aren’t Drinking Wine
Cheers
JANUARY 26, 2024
Then in 2022, total wine fell 2% as volume consumption returned to normal pre-pandemic levels. A high-end beer or a craft cocktail at a restaurant can cost the same as a glass of ordinary wine. Growth remained stalled in 2019, but rebounded in 2021, as the on-premise returned with Covid-19 fading.
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