Capturing the Women’s Euros Opportunity: Why Family-Friendly Means Business-Smart
Bar Magazine
JULY 23, 2025
By Matthew Prosser, EMEA Director, Agilysys With England advancing to the Women’s Euros final following their comeback victory over Italy, UK hospitality venues continue to ride the wave of a tournament that’s rewriting the rules for major sporting events. across sectors, with approximately £32 million spent at hospitality venues alone.
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