Spiritz

MAY 9, 2024

The launch aims to introduce a premium and healthy option for the Indian households, promoting the incorporation of avocados into everyday meals and snacks in India. Reputed for their superior quality and health benefits, Australian avocados are expected to give the Indian taste buds an amalgamation of flavour, texture and nutrition.

Promotion

Booze Business

JULY 9, 2024

However, the 7% growth is a drop on the 11% CAGR prediction estimated for 2022 to 2026.” These drinks often include added vitamins, minerals, or other health-promoting ingredients. Functional Benefits There’s a growing interest in functional beverages that offer benefits beyond taste and alcohol content.

Alcohol

Spiritz

NOVEMBER 20, 2024

Diageo India exceeded its water replenishment target by 25 percent, three years ahead of its 2026 goal, according to the company’s third annual ESG Reporting Index, which was released earlier this month. Besides, the company actively promotes inclusion and diversity across its business.

Promotion

Cheers

FEBRUARY 15, 2024

IWSR forecasts that cocktails and long drinks will spur the most growth in RTDs globally, with volumes expected to command 26% of the total RTD category by 2026, compared to just 20% for hard seltzers. Randall’s Wine & Spirits in St. Louis, MO, is seeing demand for for higher-ABV RTDs.

Liquor

Just Drinks

JULY 1, 2025

Commercial operations are anticipated to start between the fourth quarter of this year and the first quarter of 2026. The investor group will contribute between $2m and $2.5m to support the brand’s market entry and initial growth phase, with the definitive agreements for the venture expected to be finalised by the end of August.

Gin

The Whiskey Wash

DECEMBER 16, 2024

The partnership includes extensive integration into national broadcasts on MLS Season Pass and Fox, along with in-stadium promotions and marketing campaigns. The United States is set to host several major tournaments, including the 2026 World Cup, the 2024 Concacaf Gold Cup, and the 2024 FIFA Club World Cup.

Club

PubClub

JANUARY 26, 2025

This newly branded group of 17 boutique properties spans Pula to Zagreb and Zadar to Dubrovnik, offering immersive cultural experiences that highlight Croatias rich heritage and promote sustainable tourism practices.

Promotion

The Cocktail Lovers

JANUARY 17, 2025

More than just n/a this one cleverly highlights nootropic ingredients like chlorophyll, CBD and functional teas, in fact, it’s all about cocktails to promote certain moods. If youre (still) doing Dry Try: Noobies, the new, non-alcoholic cocktail menu at Nine Lives in London.

Club

The Whiskey Wash

DECEMBER 11, 2024

Fans can expect Jameson to feature prominently in national broadcasts on MLS Season Pass and FOX, as well as in-stadium promotions that elevate the matchday experience. The Jameson x MLS partnership promises a dynamic integration across various platforms and events. Canada, and Mexico.

Whiskey

PubClub

MAY 8, 2025

To celebrate its opening, the hotel has four special offers for guests: License to Chill: Grand Opening Offer Be among the first to experience Margaritaville Hotel Kansas City with a grand opening promotion that includes up to 25% off, a $50 hotel credit for dining and drinks, and a complimentary late checkout at noon.

VIP

Just Drinks

JUNE 19, 2025

Nestlé chair Paul Bulcke is to step down in 2026 with vice chair Pablo Isla lined up to be promoted to the role. The Switzerland-based food and drinks major said its board plans to put forward Isla for election as chairman at the 2026 AGM.

Beer

VinePair

FEBRUARY 11, 2025

Much of this stems from the so-called French Paradox, an influential 60 Minutes episode that aired in 1991 and promoted a link between a daily glass of red wine and heart health. Gen Z could not be more different; factoring in immigration patterns, this generation is projected to become majority non-White in 2026.

Wine