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Although last year’s domestic alcohol sales were pretty grim, most are referring to 2023 as a reset year for the U.S. alcohol industry. Consequently, this marks the first year in nearly 30 years that the industry saw a slip in spirits, beer, and wine sales. division at IWSR Marten Lodewijks. division at IWSR Marten Lodewijks.
Writing this feature in 2024, I’m tempted to recycle a similar piece I did on craftbeer circa 2017. It’s not uncommon to say that the whiskey industry is five to seven years behind craftbeer in terms of trends. Will the industry fall into a similar trap as what has happened with craftbeer?
But craft distilleries are in trouble. Founders are throwing in the towel; inventory and equipment are being sold off; and bottles that were once on shelves are disappearing. Attendees of the February convention for the American Craft Spirits Association (ACSA) say that a dark mood is simmering.
Since the dawn of craftbeer, bars have played a pivotal role in the boom of American brewing. Nowhere is this more true than at the more specialized spots: the beer bars, as we know them, with their thoughtful selections across tap lines and bottle lists, and their dedication to service, atmosphere, and education.
Heineken pitched its non-alcoholic line extension in an “Ant-Man” collaboration so lazy it’s making me mad to think about it a year later. The Super Bowl remains one of the best shots a beer company has at reaching the entire country all at once, but the influence of the live broadcast is slowly eroding, particularly among younger viewers.
The alcohol-free category continues to thrive. Spirit-free bars and bottle shops are popping up across the United States, and curious consumers can now peruse aisles of zero-proof spirits, wine, beer, and RTDs. Before they knew it, they were craftingalcohol-free beverages to educate the curious about new products.
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