Dry January Hit Different This Year. Can Bars Afford Its Rising Popularity?
VinePair
FEBRUARY 20, 2025
Small Victory Austin, Texas Credit: Small Victory via Instagram To attract business for Dry January this year, Small Victory in Austin launched a special menu with strictly NA options, which resulted in an 80 percent boost in non-alcoholic cocktail sales year-over-year. The Oakland Ferndale, Mich.
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