Dry January Hit Different This Year. Can Bars Afford Its Rising Popularity?
VinePair
FEBRUARY 20, 2025
But Brown also notes that as Dry January appeals more broadly, sober guests are being offered a fuller complement of NA beverage options. Non-alcoholic cocktails, once the butt of bartenders jokes, are being made with greater care and intention , and momentum continues to build around the alcohol-free spirit market.
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