Cheers

APRIL 30, 2025

We have an ambitious goal to increase beverage sales within our restaurants, and to achieve this, its crucial that we have the right mix of products and cocktails that appeal to our guests, says John Hagen, Walk-Ons senior director of culinary, who oversees beverage. The revamp includes a new bar program and cocktail menu.

Beverage Sales 56

Beverage Sales Liqueur Vodka High Volume 56

Cheers

DECEMBER 21, 2023

Instagram Worthy Cocktails The restaurant added a new “#BrunchDrinking” small but impactful selection of cocktails to the breakfast, brunch and lunch menus, increasing beverage sales before Happy Hour and dinner time. Germain elderflower liqueur, it’s topped off with Champagne to deliver a mouth-watering experience.

Happy Hour 111

Happy Hour Beverage Sales Infusions Vodka 111

Drinkhacker

DECEMBER 21, 2023

Virginia’s Copper Fox Distillery has been mixing up impressive craft cocktails at both their Sperryville and Williamsburg locations since the state loosened restrictions on on-site beverage sales (which still aren’t loose enough, if you ask most Virginia distillers). Let’s check it out.

Beverage Sales 104

Beverage Sales Bar Manager Bar Management Bitters 104

Mixologists

MARCH 14, 2025

Quantifiable Data: According to a study by the National Restaurant Association, bars that effectively integrate coffee cocktails into their menus see an average 18% increase in beverage sales. This translates to significant revenue growth, especially when combined with strategic pricing and upselling.

Promoter 52

Promoter Promotion Inventory Signature Cocktails 52